Brand & digital designer · Austin, TX · English & Español

I design brands and ship the websites that carry them.

Identity, packaging, campaigns and broadcast on one side. On the other, websites I design in Figma, then build and launch in Framer myself. Thirteen years, two markets, two languages.

Open to full-time roles, hybrid or remote. U.S. permanent resident, no sponsorship needed.

Diana Lafazan working on a laptop by a window
13 yearsBrand, campaign, banking, broadcast and web
4 companiesOne client group, two and a half years, since March 2024
44 SKUsAmerica Coffee label system, in production
21 branchesOne page system across four cities

Selected work

Brand and digital, six projects

01 · Ask who arrives

Every project starts by mapping who lands here against what they came to do. On Automotor that surfaced three groups with almost nothing in common.

02 · Send the hard questions back

Structural questions go to the client before any screen exists, because the answer changes the navigation. Two of them reshaped the Automotor menu.

03 · Own it to production

A live site I built myself, a coffee line on the shelf, a launch on every screen in town. I’m accountable for how it works in the world, not just in the file.

About me

Packaging and 3D renders early on, then brand systems and national campaigns at agencies in Asunción. After that came two years as senior designer at ueno Bank, then broadcast design in California at Malka Media. Now I design and ship websites end to end, and I still do the brand work.

That path wasn’t a detour. Industrial design taught me to work inside real constraints. A master’s in art direction taught me to hold a whole system in view at once. Campaign work taught me to make something land in three seconds.

I work in English and Spanish, and most of my career has meant translating between markets as much as between languages.

What I do

Brand identitySystems, type, color, guidelines
Packaging & printLabels, SKU systems, production files
Campaign & broadcastSocial, out-of-home, live graphics
Web designResearch, IA, flows, UI in Figma
Front-end buildFramer, shipped and maintained
AI in my workflowClaude, Claude Code, generated imagery
2021 · Master’s in Art Direction, Barcelona H. School of Design 2020 · Industrial Design, Graphic Design specialization, National University of Asunción In progress · Google UX Design Certificate

Hiring someone who can design the brand and get the site live?

Austin, Texas · hybrid or remote · full-time · English & Español. I reply the same day.

Based inAustin, TX
SetupHybrid or remote
AuthorizationU.S. permanent resident
SponsorshipNot required